Your Comfort Zone: The Enemy Within That's Sabotaging Your Business and Body
Friday 10 January 2025Friday 10 January 2025
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Your Comfort Zone: The Enemy Within That's Sabotaging Your Business and Body

Your Comfort Zone: The Enemy Within That's Sabotaging Your Business and Body
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On this week’s episode of Taking Care of Business, Carl sits down with Kirk Miller, the CEO and Founder of Built to Last. Tune in for an inspiring conversation and see why staying in your comfort zone is killing your business and body

Here’s an overview of their discussion!

Kirk Miller's Journey

The podcast starts with Carl and Kirk discussing Kirk's journey in depth, starting with his childhood dream of becoming a professional footballer for Manchester United and how he became a footballer with Coventry with a signed contract by the age of 13.

Though he chose a safer route with Coventry, he later realised how important it was to take calculated risks and trust his potential. After facing setbacks in football, he rediscovered his passion for helping others, transitioning into personal training. This shift helped him develop the foundation for what would later become Built to Last.

Built to Last: The story behind principles and purpose

Carl asks Kirk to share more about his vision at Built to Last, and what the brand’s goals look like.

Kirk shares, at Built to Last, the focus isn’t on quick fixes but on creating sustainable physical and mental health for business leaders and entrepreneurs. Kirk explains that achieving long-term change involves shifting beliefs and identities. He works with clients to simplify decision-making around fitness, nutrition, and mindset, aiming to enhance their energy, confidence, and performance both professionally and personally.

The importance of understanding 'why'

Carl talks about how the second week of January is known as ‘quitters day’ and how most people quit their new year resolutions by this point. He asks Kirk to share his insights on what people can do to avoid making this mistake.

A core message from Kirk is the importance of understanding the emotional motivation behind fitness goals. He suggests identifying who benefits from one’s health - be it family, business, or personal goals. This emotional connection can drive a lasting commitment to healthy living, especially when challenges arise.

Steps to sustained success

Kirk also offers his non-negotiables or practical steps for maintaining health goals throughout the year:

  1. Mindset: Clearly define the emotional value of good health and list the positive impacts it has on life.
  2. Movement: Set clear weekly expectations for movement and training and treat exercise like a business meeting by scheduling it in advance.
  3. Nutrition: Focus on real, wholesome foods and minimise processed sugars, with a focus on balance over rigid diets.

Kirk also talks at length about the importance of balancing work and life, particularly with his personal goal of being fully present for his growing family. His approach is set on how prioritising health and family life enhances both personal fulfilment and professional success.

For anyone looking to reshape their life in 2024, reaching out to Built to Last could help!

To learn more about Kirk Miller and Built to Last, visit his website kirkmiller.co.uk

And to continue hearing more about Kirk’s inspirational journey - you can tune into Taking Care of Business, every Friday.

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