Miracle Cure or Marketing Hype: What The Electrolyte Industry Doesn't Want You To Know and How Humantra Can Help!

In this week's episode of Taking Care of Business...

Join our Chairman, Lewis Allsopp alongside the CEO and Founder of Humantra, Charlie Wright. Dive into the world of electrolytes, uncover the single root cause of most health problems and learn how Humantra became a global phenomenon!

Click to see the highlights from this episode

This week's episode of Taking Care of Business covered:

• 00:00 Introduction
• 00:47 Meet Charlie Wright, CEO of Humantra
• 01:03 The Success of Humantra in Dubai
• 02:21 Charlie's Personal Health Journey
• 03:40 The Importance of Hydration
• 04:27 Launching Humantra with Huda Beauty Investments
• 06:49 Expanding Humantra Globally
• 12:01 Challenges and Growth in Business
• 18:45 Balancing Work and Personal Life
• 19:40 Morning Routines and Their Effect on our Daily Lives
• 20:02 Finding Relaxation Through the Right Hobbies
• 21:00 The Importance of Physical Fitness
• 23:51 Humantra's Mission and Future Plans
• 25:31 Marketing Masterclass: How Humantra became a Global Phenomenon
• 31:11 Leveraging Technology and AI in Business
• 32:55 The Key to Success: Mindset and Hard Work
• 33:28 Future Collaborations

TL;DR... this weeks episode in 30 seconds

The conversation began with Charlie sharing the story behind Humantra’s explosive rise as a leading hydration brand in the UAE and beyond. Charlie picked out the defining moments that shaped his entrepreneurial journey, how the loss of his father inspired his journey and how his personal struggles with health motivated him to create a product that could help people prioritise their well-being.

In 2021, Humantra was born

Charlie explains the role of brand partnerships and how they have contributed to Humantra’s success, and the invaluable support from Huda and Mona Kattan (founders of the Billion dollar beauty empire, ‘Huda Beauty’), who were the first investors to provide both financial backing and mentorship to Humantra.

Despite its rapid growth, Humantra remains committed to its core mission of providing optimal hydration. Charlie emphasised the importance of staying focused and avoiding distractions as a business leader, a message that resonates with all of us striving for success.

Lewis and Charlie shared insights on leadership, decision-making, and balancing work and personal life, inspiring us to stay true to our mission.

Lewis discussed the importance of marketing with Charlie, who then addressed the company’s approach to social media, influencer partnerships, and public relations.

Charlie highlighted the importance of creating a solid brand identity and resonating with the Humantra community.

As the conversation progressed, Charlie shared his vision for Humantra’s future, hinting at potential collaborations and market expansions, exciting us about the possibilities that lie ahead. He expressed his belief in the growing importance of hydration and wellness, and his determination to continue innovating and providing value to consumers. The episode ended with Lewis and Charlie discussing the challenges and opportunities Humantra faces in today’s competitive market and the importance of adaptability, resilience, and taking a long-term perspective. Charlie signed off, expressing his gratitude for the support from his team, investors, and customers and his unwavering belief in Humantra’s potential for continued success.

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Everything you need to know about Humantra

FAQ's

• What is in Humantra?
Humantra contains a blend of all 6 essential electrolytes for optimal hydration, enhanced with Zinc, Vitamin C, Vitamin B12 and Chromium Picolinate for immune support and metabolic health. There are no artificial colors, flavors or anything synthetic in our formulas and it is completely sugar free. We naturally flavor Humantra with fruit extracts and stevia leaf.


• Don’t electrolytes need to have sugar to be effective?
Absolutely not! This widespread claim is based on the outdated 60 year old science of ORS (Oral Rehydration System), which is only meant to be used in emergency (life or death) situations. Any electrolyte formula containing the ORS system and claiming to be “science backed” is misleading and flawed. Unless you are hospitalized with acute dehydration sickness, you do not need sugar in your electrolytes.


• Does Humantra burn fat?
Humantra is not a fat burner, but dehydration slows down your metabolism. This is the reason why many people experience some degree of fat loss when they take electrolytes for long term use.


• Will Humantra give me energy?
There is no caffeine or any stimulant in Humantra. However, the natural energy boost you might experience from taking it comes from being properly hydrated.


• How do I know if I’m actually dehydrated?
If you’re a human living in a city, you are not optimally hydrated. The reason why everyone has a hydration deficiency is not because they don’t drink enough water - it’s because the water they are drinking is void of electrolytes. If you’re living in the mountains and filling your water bottle up from the local river, then you’re probably getting all the trace minerals (electrolytes) that you need. But if you’re drinking bottled water from a store or tap water from a city, you’re just not getting what you need to be hydrated. Working indoors is dehydrating, stress is dehydrating, staring into an electronic screen for hours is dehydrating. You need to hack your hydration, and taking electrolytes is the best way to do it.


• If I’m taking a multivitamin, can I also take Humantra?
Absolutely. Most high quality multivitamins contain small amounts of electrolytes, but it’s not enough to keep you hydrated. Taking electrolytes and a multivitamin as part of your daily health routine has a beneficial effect with no counter indications


• How much Humantra can I drink daily?
Humantra was designed as a daily supplement with 1 to 3 servings being the optimal dose. For daily health optimization, 1-2 servings is the ideal dose. For athletes who are exercising daily and losing electrolytes due to sweat loss, or for anyone working in active or highly stressful jobs, 2-3 daily servings is recommended.


• Is Humantra safe for everyone?
Electrolytes are a group of essential basic nutrients that keep us alive. Being human, we all need them to survive. We formulated Humantra for adults, but it can be used by children as young as age 8, or adults as old as 108. We recommend that those taking prescription diuretics such as Spironolactone (Aldactone) should consult with their doctor first due to this drug having a potassium storing effect.


• Is Humantra vegan?
Electrolytes are a group of essential basic nutrients that keep us alive. Being human, we all need them to survive. We formulated Humantra for adults, but it can be used by children as young as age 8, or adults as old as 108. We recommend that those taking prescription diuretics such as Spironolactone (Aldactone) should consult with their doctor first due to this drug having a potassium storing effect.


• Is Humantra gluten free?
Yes. Humantra is certified gluten free and soy free.


• Does Humantra contain GMO’s?
No. Humantra is committed to producing the cleanest, most health enhancing natural supplements in the industry.

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