HQ by Rove: Dubai's First Hospitality-Branded Office Building Has Arrived

Everyone knows the concept of a hotel-branded residence. Dubai has now applied the same idea to the workplace - for the first time ever. HQ by Rove, developed by IRTH Group and brought to life by Rove Hotels, is redefining what it means to go to work in Business Bay. If you're searching for premium office space in Dubai, here's why HQ by Rove is generating so much attention.

What Is HQ by Rove?

HQ by Rove is Dubai's first hospitality-branded commercial building, born from a simple question: what if the office could feel alive again? Developed by IRTH Group - a new-generation real estate platform founded under the legacy of the Alshamsi family - and delivered in partnership with Rove Hotels, the joint venture between Emaar Properties PJSC and Dubai Holding, HQ by Rove blends the vibrant energy of hospitality with the practicality of a modern workspace. Located in Marasi Bay, on the largest plot in Business Bay with its own private road, HQ by Rove will sit away from the traffic congestion that affects most of the district - giving occupiers a smoother, faster commute in and out.

Why Investors and Businesses Are Paying Attention

A Lifestyle Ecosystem, Not Just an Office Amenities make up 28% of the entire project - around 120,000 sq. ft This isn't a rooftop gym as an afterthought. HQ by Rove features a padel court, a basketball court, a semi-Olympic pool, spa pods, nap pods, floating treehouse pods, and even a skate park. Work and lifestyle are designed to coexist across every level of the building. Built for How Businesses Actually Work Today HQ by Rove follows a Silicon Valley-style tech hub model, with co-working zones on almost every level, a vertical café threading through the building, and communal spaces designed to bring people together rather than isolate them behind closed office doors. It's a layout built around collaboration, flexibility and community - not the traditional corporate floor plan. Rare Pre-Completion Demand With handover anticipated for Q1 2029, HQ by Rove is already close to sold out - a level of demand that's rare this early in a project's lifecycle. For investors, that signals strong confidence in the concept, the brand, and the location.

Key Project Details

Developer: IRTH Urban Development LLC Brand: Rove Hotels Plot Area: 76,038 sqft Total Office Floors: 23 Total Amenities Area: 120,000 sqft (28% of the project) Total Parking Bays: 988 across 8 floors, including dedicated EV charging and bicycle parking Total Elevators: 21, including 14 destination-controlled high-speed passenger lifts Anticipated Handover: Q1 2029

A Building Designed Across Five Distinct Levels

Arcade level - An outdoor, social arrival point with a skate park, urban gym, sunken seating and gallery space. Ground level - Home to The Block, a vibrant food hall and social hub, alongside co-working zones, a library, event stage and outdoor courtyard. Podium level (HQ Land) - A fully-fitted gym, Crank cycling studio, beauty lounge, vitamin bar, podcast cabin, padel and basketball courts, and floating treehouse pods. Reset 16 - A dedicated wellness floor featuring spa pods, a sauna and steam pod, a semi-Olympic pool, nap pods and a zen garden. The hub and rooftop - Anchored by the vertical Upresso café, combinable meeting rooms and a rooftop terrace with sweeping Dubai skyline views.

Why This Matters for Dubai's Commercial Real Estate Market

HQ by Rove represents a genuine shift in how commercial space is being conceived in Dubai - moving away from purely functional office towers toward branded, experience-led workspaces. For businesses, it offers a workplace that can help attract and retain talent. For investors, it offers a hotel-grade brand attached to a landmark location, with demand already outpacing supply well ahead of completion.

Register Your Interest in HQ by Rove

Availability at HQ by Rove is limited, with the project already close to sold out ahead of its Q1 2029 handover. If you'd like to find out what's still available, get in touch with our commercial team today. Register your interest here