
Written by Kameron Hutchinson, Director of Strategic Talent Acquisition
I get asked a version of this question a lot at the moment, usually by someone watching the headlines from outside the region and wondering what is actually happening here on the ground. So let me answer it properly.
Business is continuing. Offices are open, viewings are happening, deals are closing. This shouldn't come as a surprise, because here's the reality - people need to buy and sell property regardless of what's going on in the world. Families still relocate, investors still look for opportunities, and homeowners still need to sell. What has changed is not whether the opportunity exists, it is how much effort it now takes to get to it.
There is still real business to be done in this market. What has shifted is the level of persistence required to get to it. Some buyers are more cautious, some are taking longer to commit, and that means the agents who are winning right now are the ones who are following up properly, staying close to their clients, and not letting a deal go quiet just because it has slowed down.
What you put in right now is exactly what you get out. There is no room for coasting in this market, but there is real reward for the agents who keep showing up properly.
Summer in Dubai naturally brings a quieter period, and this year that is compounded by everything else going on. But quieter also means something else worth paying attention to: less competition.
When the market slows down, a lot of agents slow down with it. That is exactly the moment to do the opposite. The brokers who keep prospecting, keep following up, and keep showing up properly during the quiet stretches are the ones who come out of them furthest ahead, because they were the only ones still doing the work while everyone else waited it out.
Dubai real estate has been through adjustments, positives and negatives before, and every time, the agents who kept working through them came out stronger on the other side. Right now is no different. The opportunity has not gone anywhere. It just takes more from you to get to it. If you want to be one of the people doing the work while everyone else is waiting for things to calm down, get in touch with me.