Why we have increased our marketing spend

Why we have increased our marketing spend

Thursday 09 April 2020Wed 16 Feb
Why we have increased our marketing spend

Allsopp & Allsopp have increased their market spend on PropertyFinder by 39% and increased premium listings by 215%!

Why we have increased our marketing spend thumb

Lewis Allsopp, CEO, shares his reasons behind the decision.

During this time we want to support our clients and give their properties as much exposure as possible. There is still a lot of interest out there, and let’s face it, people who are looking to buy a property are probably using this extra time to browse the portals and we want our clients properties to be at the forefront! With viewings at a halt for the moment we want to be sure that once they commence again, we have as many clients lined up as possible to view our clients properties.

The start of 2020 saw record client registrations and record transaction levels, both within Allsopp & Allsopp and within the Dubai property market in general. Everything feels like it is on pause at the moment but, from talking to our clients, we are confident that there is a lot of pent up demand. We want to make sure that once we are able to, we are ready to go and make up for lost time, lost viewings and potential lost income for our clients.

We know from our daily client registrations that there is a lot of interest from buyers and tenants despite the current climate. We want to make sure that we're giving them visibility of what we believe are the highest proportion of exclusive listings in the market

Finally, and of equal importance to every other reason, we want agents to know that we are here to support them as much as we can and show commitment that we will do all we can to increase their activity further as soon as possible and we appreciate all their hard work, dedication and support to us as a company. Our agents have remained active in talking to clients and keeping them up to date with the current market situation and providing all the support they can for the time being.

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