How Your Home Goes From Listed to Sold

This week's episode dives into the complexities and dynamics of sales progression within the Dubai real estate market. Managing Director Marc Walters sits down with Head of Sales Progression, Jess Stephenson, to unpack how your Dubai property really gets sold. They explore why the process remains surprisingly archaic, and the urgent need for technological innovation to streamline transactions. Packed with expert advice and behind-the-scenes insights, this episode highlights the vital role the sales progression team plays in ensuring a smooth and successful property sale in Dubai.

The Misconception of Simplicity

Marc aptly points out, "sales progression is probably the hardest job within our business," and Jess seconds this with a "hundred percent" agreement. For many, sales progression is seen as a task that should seamlessly fit into a timeline, punctuated by transfer dates and delivery benchmarks. Yet, the reality is often starkly different, it's a role fraught with unexpected challenges and uncertainties.

The Complexity Behind a Seamless Process

At its core, sales progression involves managing the journey from a deal being agreed upon to its successful completion. This means dealing with contracts, coordinating between various stakeholders, and ensuring that everything is in place for the seamless transition of sales agreements. More often than not, as Marc notes, things don't go as planned due to unforeseen "logistics" challenges, "bumps in the road," and missing "documents."

The Thankless Task

Despite the crucial nature of their work, professionals in this area often find themselves underappreciated. According to Jess, it's a "thankless task," where expectations are rigid and the acknowledgment of effort is scarce. When timelines shift or obstacles arise, it’s typically the sales progression team that bears the brunt of dissatisfaction.

Recognising the Effort

The conversation between Marc and Jess reveals a pressing need to value and recognise the hard work and dedication of the sales progression team. While they work tirelessly behind the scenes to meet deadlines and manage expectations, their contributions often go unnoticed compared to more front-facing roles.

A Call to Acknowledge

As organisations look to improve their sales processes, it’s essential to elevate and support the role of sales progression. Recognising their efforts and providing appropriate resources can empower these professionals to continue excelling in their roles, ultimately contributing to the overarching success of the sales team.

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